Social Networking 101: For the introverts

A lot of people think that being shy means that you can’t be good at networking, but like most things that seem to make sense on their face, it proves to be a big, steaming pile. In fact, introverts (or people who identify themselves as such) are actually better at networking than extroverts. Why? According to the University of Pennsylvania, it’s because they value personal relationships more than their more gregarious counterparts. Extroverts tend to have many friends, but not many quality ones. Introverts have fewer relationships, but those they do have tend to be far more intense and focused and therefore, are more valuable. So if you’re a person who likes to see how well they can blend in with the wallpaper at a networking function, you needn’t worry. In fact, I’ll take this a step further and issue some tips to those of you who make blabber mouths like me look like a lousy networker. Use social media – Group settings don’t usually mesh with the introverts’ natural tendencies. Hiding behind a computer screen though? Sign ‘em up! Plow through LinkedIn, Facebook and Myspace or any web 2.0 hot spot that connects you with like-minded people. It’s always easier for introverts to network when they 1.) know who they’re talking to and 2.) can hit the ground running with the confidence that they’ve got something in common with their ‘target’. Even better? Invite your target to a networking event with you. Introverts who team up are devastatingly effective at events. Being shy is a strength, not a weakness – If there’s one thing that holds true for people – even myself – it’s that we love talking about ourselves….. a lot. There’s no need to be initimidated by louder and more active networkers. Just imagine yourself as a bull fighter. They need you. They know it. Just be yourself. Be quiet, listen and be polite. Extraverts will love you for it. Set goals – OK, so this should ring true regardless of personality, but I think it means a bit more for introverts. It keeps you honest and keeps you from getting comfortable in the corner. Make it a goal to talk to ‘x’ amount of people per event or set a number of functions you’ll attend every month. Goals keep us focused, on track and most importantly – motivated. Know when to speak up- Think of yourself as a power hitter in baseball. Wait for your pitch. Don’t pipe up until something regarding your expertise comes up. Once it does – speak up and be loud, clear and confident. Sometimes one really good point can overshadow many smaller ones. Keep it short and to the point and you’ll look like a star. Smile – Smiling is essential for introverts. Not only does a frown demonstrate a lack of confidence, but it’s people repellent. Your biggest challenge as an introvert is that it’s incredibly difficult for you to approach other people. By not smiling, you’re maximizing your weakness and making it even worse by keeping people away from you. When you smile, it’s easier for people to approach you and minimizes the impact of your weakness as a networker. Remember, a good business person always knows how to maximize their strengths and minimize the impact of their weaknesses. Happy networking!

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